Clay

Connect Clay and your assistant can tap your GTM data platform — finding and enriching leads, researching companies and people, and running the enrichment workflows your Clay workspace has set up.

What’s included

With Clay connected, your assistant can:

Find prospects — search for companies and people with natural-language filters
Enrich records — enrich contacts and accounts from Clay’s data providers
Query your audience — ask questions about your Clay audience accounts
Run workflows — trigger workflows your Clay admin has enabled for MCP (with approval)

Connecting Clay

Go to Integrations
Find Clay and click Connect
Authorize Town in Clay (sign in when prompted)
Return to Town

Workflow runs are limited to workflows your Clay admin has enabled for MCP access, and they run with approval. You can revoke access anytime from Clay.

What your assistant can do

Capability	What it does	Makes changes?
Search companies and people	Find prospects with natural-language filters	No
Query audience accounts	Ask questions about your Clay audiences	No
Enrich contacts and accounts	Pull fresh data from Clay’s providers	Yes
Run enabled workflows	Execute admin-enabled workflows (with approval)	Yes

Use cases

Prospect research — “find Series B fintech companies in Europe and enrich the top ten.”
Meeting prep — enrich an inbound lead before your call.
List building — routines that keep an outreach list enriched and current.

Good to know

Enrichment consumes Clay credits — keep that in mind for high-volume routines.
Workflow runs require approval and only cover workflows your admin has enabled.

Integrations overview — How integrations give your assistant context
Routines — Automate GTM research