Auto-label
See what matters. Delegate the busywork. Auto-label watches for new emails and automatically sorts and labels them the way you want — newsletters, promotions, orders, travel, unknown senders, and more. Instead of manually sorting through everything, you see what matters and can find the rest when you need it.
How it works
- A new email arrives in your inbox
- Your assistant checks the sender — Have you emailed this person before?
- It applies a label based on the email type (newsletter, promotional, order, travel, unknown sender, etc.)
- Optionally archives the email so it’s out of your inbox but still searchable
Emails from people you regularly correspond with stay in your inbox untouched.
Configuration
| Setting | What it does |
|---|---|
| Filtering labels | The labels your assistant uses to categorize emails. You can rename them, change colors, edit the rules, or add new ones. |
| Auto-archive | For each label, choose whether emails should be archived after labeling or stay in your inbox. Off by default. |
Default labels
Auto-label comes with labels ready to use:
| Label | What gets this label | Auto-archive |
|---|---|---|
| new sender | Emails from real people you’ve never corresponded with | Off |
| awaiting reply | Threads where you’re waiting for someone to respond | Off |
| action needed | Emails that require you to do something | Off |
| newsletters | Subscribed content you opted into: digests, blog updates, weekly roundups | Off |
| promotional | Unsolicited marketing emails, sales campaigns, and commercial outreach | Off |
| orders | Order confirmations, receipts, shipping notifications, and delivery updates | Off |
| travel | Flight confirmations, hotel reservations, itinerary updates, and travel alerts | Off |
| updates | App notifications, service status changes, and routine informational emails | Off |
You can customize all of these — change the names, adjust what emails match each label, or turn auto-archive on for labels you want out of your inbox.
What counts as a “known contact”
Your assistant considers someone a known contact if you’ve sent them a meaningful email in the past. This excludes:
- Unsubscribe requests
- “Not interested” or decline messages
- One-word replies to stop communication
This helps filter out cold outreach from people you’ve tried to stop hearing from.
Awaiting reply detection
When you send an email and are waiting for someone to respond, your assistant adds the “awaiting reply” label. When they reply, the label is automatically removed. This helps you track conversations that need follow-up.
What’s never filtered
Your assistant will never label or archive:
- Emails from Town system addresses (@town.com)
- Emails you’ve starred or marked as important
Start with the defaults. The pre-configured labels work well for most people. After a few days, check what’s being labeled and adjust if something isn’t right.
Adjusting your settings
- Go to Workflows in the sidebar
- Click on Auto-label
- Edit your labels and auto-archive preferences